Over the past dew months, Hoziers single (Take Me To Church) has been a real success in the UK. The single has gone from being number 38 in the charts to number 5 in the space of 3 weeks. The song has been noticed by many people who have been downloading it from ITunes. Above is the official BBC Radio 1 website and as you can see it is sitting in number 5.
The song has also been a massive hit on Youtube with over 69 million views. When we came up with the idea to use this song it only had around 5 million views.
We printed out an album case for our CD. Michael was responsible for creating this. I think the overall case looks very good. This is only a mock up so it is not the real and final design. I think its good that all the pages are black and white because it relates back to the music video. The page designs were all from Michael and we decided to go with his because it looks simple, it is black and white and all the pictures are relevant.
I wanted to attempt to add some things to the music video to give it my own touch. I was able to analyse the original video properly and change what I wanted to change. When I looked at it the first time I thought I could do so many things to make it better but when I tried to do my own I found out we didn't have enough clips to make major changes.
I really disliked the first few seconds of the video so I found a certain 2 second clip I could put at the start to make it better. When I tried do this I found out the sync of the song was completely messed up and it was unfixable without looking stupid. I tired to make the clip shorter so the song would be in sync but this meant it would be that short that I didn't have time to put a opening title on it.
I had another go at making a tour poster. I think this is personally the best so far because I really like the darkness of the picture and how it relates with the song and the artist. The cross on the right hand side was edited in. I wanted this because it relates to 'church' which is a main lyric in the song. I like the effect with the text on the water and its reflection. I was a bit worried about how the writing might look but now I feel it was a good choice because it suits the mis en scene of the poster.
I have created two logos that are possibilities for the logo we will use. On both logos I tried to keep them simple but a kind of logo you will be able to remember when you see it. The first one is the more simple one but I think easier to remember. I really like it due to the fact it looks really good and it only took about 5 minutes to make. I like the shadow of the 'H' in the background because it relates to the dark and mystery of the genre.
The second one took a lot longer to make. The main thing that stands out is the cross in the background. I wanted to give the idea that the 'H' is nailed to the cross. Even if people don't see that, they will see a cross in the background which will make them think of the Hozier song. The cross also relates to the song because it relates to church. I personally like the first one the best so I will be hoping the rest of my group also likes it enough to use.
